Why e-Commerce is necessary for every business type – small or big?:
From start-ups to small businesses, right through to large brands, many companies did not have an e-commerce presence.
Where in today’s competitive business environment when consumers want to shop from the convenience of their home, the COVID 19 pandemic has brought in a paradigm shift for the business models. Post C19 outbreak, opting for online sales is no longer a choice now, either for a small-scale retailer to big brands or for consumers. Whether consumers want to buy luxury goods or daily essentials, online shopping has become the most necessary, safest, and hygienic medium for shopping and protecting each other.
And hence, having an e-commerce facility is one of the strongest parameters for the survival and growth of any business.
E-commerce is an ideal way you can take your loving traditional brick and mortar store to an innovative, convenient and more engaging brand for your existing consumers. It has become a flexible, fast, and safe shopping solution for both businesses and buyers.
In this blog, we share important reasons as to why businesses should immediately explore and experience e-commerce and online business, irrespective of their business size.
1. E-commerce can broaden the Target Buyer
An e-commerce site lets you scale your business and consumer base, allowing you to add more product lines, add more payment options, and offer region/area wise customised services and products to your Target Buyer.
Most importantly, you can cater to a large consumer base without having to worry about changing your location due to the size constraint of your existing traditional brick and mortar store.
2. Staying competitive and offering quality buying experience
Online Shopping has become the most convenient and safe shopping channel for consumers. Consumers have the convenience of visiting your online store any time, even during their hectic and uncertain schedule. In today’s busy lifestyle consumers don’t always have the time to physically go for shopping, and they are all looking for a convenient and flexible experience even from their local grocery store.
3. Gives growth opportunities with dynamic marketing possibilities for better targeting and more personalization
Your E-comm website is one of the best marketing tools and address, your business has. It not only can support SEO for increasing leads, but also offers scope for measurable marketing techniques with a handful of budgets. You can opt for pay per click advertising, enhance your social media marketing and email/mobile marketing, which eventually brings back the quality leads back to your website.
Digital marketing e-commerce business models allow you to gather, synthesize and use consumer database especially when you want to retail your consumers through retention activities like customer loyalty programs. Importantly, you can track their buying habits more closely, which offers the opportunity to execute personalised promotional efforts in more accurate way.
With an e-commerce site, you save on staff and you save on rent which makes it a low-risk investment in comparison to a brick and mortar store. Importantly adding an online component to your existing business and start option for measurable advertising is a cherry on top. It does not cost you much, however, generates more personalised quality leads.
5. Careful Areas for E-commerce
Though in most cases, e-comm turns out to be a low-risk investment, you will want to bear in mind two parameters:
- Ensure that you invest in a professional web developer and design team to set up a robust system for your website sustainability and secure security for a long-term business existence.
- Ensure that you put in place a well-developed return or exchange policy for gaining consumer trust and loyalty.
E-commerce certainly important for your business sustainability with rapidly changing consumer buying behaviour and inclination towards online shopping
eMshoppee from eMpulse offers cost-effective, secure and readymade e-commerce setup for your business. For free consultation and demonstration, call 9845039237.